Bounce Exchange: Facts You Should Know Before Buying This CRO Tool

bounce exchange logoBounce Exchange is a United States company that makes behavioral computerization for digital marketers. The company commenced in the New York University Polytechnic business incubator in 2010.

They specialized in selling the software that uses a computerized exit intent that examines customers behavior right from the time they enter the site, what they are looking for, if they are making a comment or verifying an issue to the time they abandon the site and adjust the marketing accordingly.

This is achieved by detecting when the customer is moving their mouse towards the browsers back button causing the exit word to appear on the screen or opening a new tab and other navigational actions that indicate they are about to leave. Studies have shown that about ninety percent of the user will leave a site without purchasing products advertised as they browse. Exit-intent technology rectifies this problem by keeping the track of visitor’s behavior. By following the mouse movement, the bounce exchange displays the targeted advert at the time the customer wants to exit the site.

The user is then offered with specially designed overlays almost in the form of incentives such as free download, eBooks, etc. that encourages them to either visit another page, sign up for an offer, or perform some other action. Now instead of losing that visitor you can retain them into the top of your list. The primary goal of the tool is to convince the customer to stay longer on the site than they would.

This extended stay of the user is of great advantage to sellers and companies for they can accomplish many goals such as reducing bounce exchange rate, increase visitor’s time on the site and generate additional leads. The longer the user can stay on your site the more likely they are to remember your company and your product. Are you a marketer? Just come to think of this. This is just but a great way of marketing your product considering the fact that majority of the population browse daily.

Bounce Exchange Alternatives

Although bounce exchange is the best know company of using the exit intent technology, their prices are out of range for small businesses. You may end up paying over a hundred thousand dollars per year. Let’s look at the following alternatives for Bounce Exchange.

Max Traffic
Both Bounce Exchange and Max Traffic use the exit intent technology and offer the following services: mobile and tablet integration, A/B testing, customer support and easy installation but comparing the prices, Max Traffic is a real alternative for medium sized company. A person using this tool would spend four thousand two hundred dollars compared to one using Bounce Exchange at a cost of over a hundred thousand dollars per year

Bounce Exchange offers full services campaign creation such as creating an advertisement and managing all aspects of the campaign. But Max Traffic allows the user to control all this by themselves enabling the user to be the primary determinant of their success.
Comparing the two regarding services and prices, it’s easy to determine which company is good to use. Unless you are a leading entrepreneur who spends thousands solving web solution, then Max Traffic offers the best.

This is also another user of exit intent technology that enables your control over the traffic movement out of your website. Apart from the prices of $399, Picreel has the following features that make it an alternative to Bounce Exchange.

• Exit-intent technology
• Free trials
• It enables you to create your branded offer within 30 seconds which the bounce exchange lack
• Users can identify segments for personalization
• Lastly, it serves accurately ant target particular people. This reduces the disturbance to noncustomers.

PopupAlly Pro
It cost about $297, and it is the easiest to use. It is fast to install and create good looking designs of the advertisement. It also uses the exit intent technology to determine when the customer is about to leave the site and offer useful follow-up information so that clients can get the useful solution to their answers.

Disadvantages of Bounce Exchange

• The biggest problem with Bounce Exchange is the price. The prices offered for bounce depend on the site, and it includes not only the subscription fee but also the design of the overlay that appears on your site.
• Secondly Bounce Exchange presents a major problem when it comes to using mobile services. On mobile devices, it is very hard to close out the various overlays.
• Lastly the bounce exchange is not a good option for sites with lower monthly traffic, despite the advantage that reducing bounce rate and increasing time on the site could offer. To make most of the bounce exchange, one needs a big amount of traffic to see some real benefits.

Conversion Rate Optimization Tools and Techniques

Conversion Rate Optimization is a crucial element in online business development, which demonstrates the measure of movement (the traffic) you are getting on your site changing over into paying clients. Site optimization focuses on the goals such as the customer signs-up for your bulletins, buy from your online store or meet other showcasing points that your business may have.

conversion optimization banner

Here are the best conversion rate optimization tools:

1. A/Bingo
A/Bingo is a module which permits A/B testing. It is open source and completely free that separates it from other testing arrangements.

It is easy to understand and just needs only a line of code to test show and behavioral differences and measure occasions. Regardless of some exceptionally supportive testing fitness, this module negligibly affects the stacking velocity of your site.

2. Google Analytics Content Experiments
This application permits you to test different variations of your site’s point of arrival to see which variation delivers the best measurements.

For instance, one greeting page may oblige clients to give their email address while the other one can have a “buy now” catch. This instrument permits the testing of 5 different points of arrival variations. Some great elements of this tool incorporate getting email upgrades about the movement of the testing and the capacity of selecting what number of guests ought to be included in the testing.

3. Webpage Test
An important part of CRO is the site’s stacking pace. If a site has a moderate stacking speed, then it will have a high skip rate.

Site page Test is an incredible apparatus which permits clients to test the speed of their site utilizing different programs, geographic areas, and different client network speeds. Also, this device will give you an examination on the proper working of your site speed from various points of view. It likewise has propelled choices that permit clients to direct speed testing on multi-level exchanges, video catch, and different choices.

When testing is performed, clients are given a point by point reports about the site alongside expert guidance on the strides that ought to be taken. This device ought to never be overlooked in CRO testing and administration.

4. Optimizely
It is a site optimization tool that empowers clients to perform multivariate, multi-page and A/B testing. Its greatest preference is you just need one line of code situation on your site HTML code, and you will have full access to this product.

It additionally tracks sign-ups, conversions and snaps. You can manage following through this product utilizing its dashboard, and you can likewise include different records.

5. Unbounce
This tool furnishes testing capacities alongside building presentation pages for sites. You don’t even need to know how to manage codes as you can just utilize its drag-drop interface to generate greeting pages for your site.

You can deliver different variations of greeting pages for A/B testing. Taking into account the measurements you get you can choose which greeting page works the best for you.

Different CRO Techniques

1. Add number of followers or customers as “social” proof
Social evidence impacts what we do. In the realm of CRO, you can undoubtedly influence this by highlighting Facebook preferences, the number of clients, the number of downloads, or whatever other sign of the quantity of individuals that trust your image. If you as of now have social evidence on your greeting pages, you may need test expelling social confirmation from your presentation pages (or utilizing a different type of social verification).

2. Adding numbers to the headline
Add numbers to your features to expand engagement and conversions.

3. Micro-commitments
They can be used as; Little duties at the highest point of your business channel. For instance, you could offer a free trial or a month to month participation over an expensive yearly arrangement or, You can likewise underscore littler duties in your business duplicate (Sales copy).