They specialized in selling the software that uses a computerized exit intent that examines customers behavior right from the time they enter the site, what they are looking for, if they are making a comment or verifying an issue to the time they abandon the site and adjust the marketing accordingly.
This is achieved by detecting when the customer is moving their mouse towards the browsers back button causing the exit word to appear on the screen or opening a new tab and other navigational actions that indicate they are about to leave. Studies have shown that about ninety percent of the user will leave a site without purchasing products advertised as they browse. Exit-intent technology rectifies this problem by keeping the track of visitor’s behavior. By following the mouse movement, the bounce exchange displays the targeted advert at the time the customer wants to exit the site.
The user is then offered with specially designed overlays almost in the form of incentives such as free download, eBooks, etc. that encourages them to either visit another page, sign up for an offer, or perform some other action. Now instead of losing that visitor you can retain them into the top of your list. The primary goal of the tool is to convince the customer to stay longer on the site than they would.
This extended stay of the user is of great advantage to sellers and companies for they can accomplish many goals such as reducing bounce exchange rate, increase visitor’s time on the site and generate additional leads. The longer the user can stay on your site the more likely they are to remember your company and your product. Are you a marketer? Just come to think of this. This is just but a great way of marketing your product considering the fact that majority of the population browse daily.
Bounce Exchange Alternatives
Although bounce exchange is the best know company of using the exit intent technology, their prices are out of range for small businesses. You may end up paying over a hundred thousand dollars per year. Let’s look at the following alternatives for Bounce Exchange.
Both Bounce Exchange and Max Traffic use the exit intent technology and offer the following services: mobile and tablet integration, A/B testing, customer support and easy installation but comparing the prices, Max Traffic is a real alternative for medium sized company. A person using this tool would spend four thousand two hundred dollars compared to one using Bounce Exchange at a cost of over a hundred thousand dollars per year
Bounce Exchange offers full services campaign creation such as creating an advertisement and managing all aspects of the campaign. But Max Traffic allows the user to control all this by themselves enabling the user to be the primary determinant of their success.
Comparing the two regarding services and prices, it’s easy to determine which company is good to use. Unless you are a leading entrepreneur who spends thousands solving web solution, then Max Traffic offers the best.
This is also another user of exit intent technology that enables your control over the traffic movement out of your website. Apart from the prices of $399, Picreel has the following features that make it an alternative to Bounce Exchange.
• Exit-intent technology
• Free trials
• It enables you to create your branded offer within 30 seconds which the bounce exchange lack
• Users can identify segments for personalization
• Lastly, it serves accurately ant target particular people. This reduces the disturbance to noncustomers.
It cost about $297, and it is the easiest to use. It is fast to install and create good looking designs of the advertisement. It also uses the exit intent technology to determine when the customer is about to leave the site and offer useful follow-up information so that clients can get the useful solution to their answers.
Disadvantages of Bounce Exchange
• The biggest problem with Bounce Exchange is the price. The prices offered for bounce depend on the site, and it includes not only the subscription fee but also the design of the overlay that appears on your site.
• Secondly Bounce Exchange presents a major problem when it comes to using mobile services. On mobile devices, it is very hard to close out the various overlays.
• Lastly the bounce exchange is not a good option for sites with lower monthly traffic, despite the advantage that reducing bounce rate and increasing time on the site could offer. To make most of the bounce exchange, one needs a big amount of traffic to see some real benefits.